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Here’s how we make your Italy trip
unforgettable
with a Primo membership.
What members get for $30
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Discounts
$5 off all subsequent
ItaliaRail
orders
$100 off your first
ItaliaTours
tour
10% off all subsequent
ItaliaTours
tours
FREE access to the Colosseum, Roman Forum and Palatine Hill
Free luggage storage in Rome Termini
$10 off all
ItaliaDrive
car rentals
Wholesale hotel rates
Experiences
Members-only lounge
at Rome Termini station + luggage storage
Rome’s best-kept secret:
Borgia Gallery
, our members-only event space where you can discover an underground world at the ancient Roman street level
Exclusive wine tastings led by our expert sommelier
Support
Travel planning support from our Italy specialists
Dedicated WhatsApp chat for all your Italy questions
Additional perks
Italy Magazine Premium Membership
for one year
2GB of eSIM data roaming
Selected benefits are transferable to whoever you choose
Try Primo risk-free – get a full refund (minus redeemed benefits) if you’re not satisfied
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