We unlock Italy’s best
- $5 off all subsequent ItaliaRail orders
- $100 off your first ItaliaTours tour
- 10% off all subsequent ItaliaTours tours
- FREE access to the Colosseum, Roman Forum and Palatine Hill
- Free luggage storage in Rome Termini
- $10 off all ItaliaDrive car rentals
- Wholesale hotel rates
- Members-only lounge at Rome Termini station + luggage storage
- Rome’s best-kept secret: Borgia Gallery, our members-only event space where you can discover an underground world at the ancient Roman street level
- Exclusive wine tastings led by our expert sommelier
- Travel planning support from our Italy specialists
- Dedicated WhatsApp chat for all your Italy questions
- Italy Magazine Premium Membership for one year
- 2GB of eSIM data roaming
- Selected benefits are transferable to whoever you choose
- Try Primo risk-free – get a full refund (minus redeemed benefits) if you’re not satisfied